Marni On The Move

In this episode of Marni On The Move, I’m joined by Carl Daikeler, co-founder and CEO of BODi (formerly Beachbody) and one of the original pioneers of at-home fitness. More than 25 years ago, Carl saw an opportunity to bring structured, results-driven fitness into people’s homes—long before streaming platforms, wearables, or social media made it mainstream. That vision led to the creation of iconic programs like P90X and helped define an entirely new model for how people train outside the gym. In our conversation, Carl shares how direct-response marketing shaped the way fitness programs were built, distributed, and scaled; how the industry evolved from VHS to digital platforms; and how consumer priorities have shifted from aesthetics to healthspan, longevity, and sustainability. We also discuss the evolution of fitness programming through systems like Power 90, the introduction of BODi, and the launch of P90X Generation Next. Carl explains why accessibility, consistency, and community are now central to long-