Boutique Chat

What if the fastest way to grow your boutique… isn't more products, but a better experience?  In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents' farm to building a booming, curated retail brand—then she moved across the country and essentially started over. We get into the real play-by-play: switching systems, barcoding, syncing Shopify + Lightspeed, adding apparel, leaning into local makers, and building a workshop/event machine that brings new customers through the door (and actually converts them). You'll learn: How Hannah accidentally built a business from a mulberry tree… and why it worked The "local makers" strategy that filled a bigger space and fueled word-of-mouth growth Why apparel became a growth lever—and the buying/turn differences vs. home + gift Margin realities: women's apparel vs. kids, plus pricing pressure in home + gift Workshops as a funnel: paid events that creat