Commonwealth Club Of California Podcast

The pandemic has hurt many industries throughout the United States. For local news media, the COVID-19 public health emergency was nearly catastrophic. Already threatened with economic demise because of the rise of digital advertising and how consumers use free social media tools to consume news, the pandemic put further financial stresses on local news outlets by impacting advertising from shuttered restaurants, bars and small businesses. All of this came at a time, of course, when local news—with information on the immediate impact of the public health emergency, among other topics—was more important than ever.  However, despite the strong challenges for local news outlets, the future may not be so bleak for the industry. Why? A growing number of nonprofit news media ventures are seeking to fill the void for quality local news efforts. Across the country, citizens are increasingly getting local news from new digital ventures focused on a specific region or city. Perhaps most important, philanthropists and m