Marketing School | Digital Marketing | Online Marketing

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essential as YouTube evolves, and debunk the myths around AI SEO and “geo” optimization hype. TIMESTAMPS (00:00) Why you shouldn’t give up on courses (04:11) Tripwire offers and customer acquisition (08:00) Course creation vs. community building (20:13) YouTube craftsmanship and virality (31:02) The truth about AI SEO and geo optimization