Marketing School | Digital Marketing | Online Marketing

In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario marketing” helps brands sell results, not products, and why directness is the secret to winning in both ads and business strategy. TIMESTAMPS (00:00) ChatGPT ads and memory targeting (03:11) OpenAI’s Meta hires and ad strategy (07:12) Monetizing 800M active users (13:50) Why directness wins in business (21:02) Big Mario marketing principle