Ip Rules Podcast

Choosing a brand name is one of the toughest and most important decisions to make. It will help people differentiate your business from your competitors and help you to stand out from the crowd. In this episode, you'll learn the importance of having a brand name and avoid choosing one that might impact your business negatively. Enjoy! Visit https://www.iprules.com/ for complete show notes of every Podcast episode 5 THINGS YOU'LL LEARN IN THIS EPISODE   Why choosing a brand name is important How to choose a brand name that people will remember Why your brand name should not be descriptive Why you should always check trademark first for the domain name you choose How to protect your brand name EPISODE HIGHLIGHTS   How Tesco spent a fortune on its loyalty card brand name only to have it rejected by IPO due to its descriptive nature How Scrabulous lost its market position due to failing to check on its brand name trademark Why Google was able to successfully secure its domain name Shireen said: "Nam