Ip Rules Podcast

Intellectual Property is the asset class that's too relevant to be ignored in any business. Before you turn your idea into a business, product or service, you've got to deal with intellectual property at the time when you're just starting out. In today's episode, I'm going to discuss just how valuable IP is, how you can leverage it, and more!   9 THINGS YOU'LL LEARN IN THIS EPISODE What is Intellectual Property? How valuable is IP in your business? What is needed for a law to protect an idea? What are patents and how do they work? What would qualify for patent protection? Why are patents crucial to many industries? What are trademarks and what do they protect? How can a name or logo qualify for trademark status? What are copyrights and what do they cover?   Episode Highlights Shakespeare's Romeo and Juliet as an example of how copyright protection works Pfizer's Viagra and its patenting of sildenafil The trademark dispute between Apple Inc. and Apple Corps. "Champagne" and its right of geographic