Ip Rules Podcast

When you start a business and have nothing but the potential to succeed, it's critically important to protect the future value of your IP. Later on, you can exploit that IP and grow your business! If you want to learn how, then this episode is for you! Learn how you can scale up your business through licensing and franchising!   8 THINGS YOU'LL LEARN IN THIS EPISODE What is licensing and how does it work to scale your business? What do electronic rights encompass? How can an author gain royalties from dramatic, television and motion picture rights ? How can a multitude of rights be carved out of copyright? How can businesses leverage their intellectual property through licensing? What jargon do you have to understand before signing a license document? What is franchising and how does it work? What are the obligations of the franchisor and the franchisee?   Episode Highlights Licensing in the publishing industry Licensing in the music industry Licensing of sports associations Sole license vs exclu