Ip Rules Podcast

In this episode, I discuss three different approaches to branding and considerations you need to make when choosing one for your products and/or services. I also provide specific examples of how big companies use these approaches. Need to know which branding approach is appropriate for your company? Listen and learn!   7 THINGS YOU'LL LEARN IN THIS EPISODE What is the house-branding (umbrella brand) approach? What is the house of brands (multiple brand) approach? What is the hybrid approach? What are the benefits of each approach? What do you need to consider when choosing between "house of brands" and "house brands"? When it comes to branding, how do you avoid the need for legal clearance and trademark registration? Why is it risky to market all company services and products under one brand name?   EPISODE HIGHLIGHTS:   Three issues to remember when assessing brand name options. How Google responded when it realized the limitations of its branding strategy How Unilever's decision to take th