Rosenfeld Media

Jen Briselli’s journey into service design didn’t start with design at all—it started in a physics classroom. From studying the fundamental workings of the universe to teaching high schoolers how to grasp complex physics concepts, Jen’s interdisciplinary curiosity has always driven her path. That same intellectual agility eventually led her to discover information design, dive headfirst into Carnegie Mellon’s legendary design program, and eventually rise to executive leadership at Mad*Pow. Now co-founder of Topology, Jen continues to explore how systems thinking, complexity science, and human-centered design intersect to build adaptive organizations. In this episode, Jen and Lou preview her upcoming talk at Advancing Service Design 2025 and unpack why learning—not certainty—should be the North Star of design practice. She shares how service designers can operate more effectively by zooming out to see systems-level patterns and zooming back in to take practical action. From breaking down spatial and temporal