Real Trends: Real Trending

This week on RealTrending, Tracey Velt talks with Josh McGrath, CEO and founder of Better Homes and Gardens Real Estate Central and 2025 RealTrends Verified GameChanger.  Tracey and Josh dive into his journey from getting his real estate license at 18 to building a brokerage with over 90 agents across five offices in West Virginia, Kentucky and Ohio. He also shares how his 2020 affiliation with Better Homes and Gardens during the pandemic led to exponential growth. Here’s a glimpse of what you’ll learn: How he transitioned from sales to brokerage leadership in 2010 The strategic decision to affiliate with Better Homes and Gardens in 2020 and its impact Why protecting company culture means saying no to top producers who don't fit His approach to scaling internal systems while maintaining team cohesion How AI and technology investments are reshaping client nurturing Why he believes mergers and consolidations will continue to dominate the industry Related to this episod