Green Gab Podcast – Green Homes, Green Living And Green Companies

Millennials are paying close attention to the stories behind the brands, companies, manufacturers and builders they patronize. Before purchasing, consumers today are more apt to research a company’s values and how those values affect the way they conduct business. Millennials tend to choose products, brands and businesses that are involved in the betterment of struggling communities, global social justice issues and the environmental impact of production. Marla recalls an article titled, “Millennial Women have Strong Purchasing Power. What Influences It?” that talks about the collective purchasing power of millennial women that is reaching a staggering 170 billion in size. The article states the brand story behind a product is extremely important as 41% of those surveyed claimed to know who founded the company and 47% claimed to know the story of origin behind their favorite brand. More importantly, 45% say a primary influencer for them is the brand’s sustainability practices. Today’s young purchasers know ho