Rethink Retail

Global Healing calls itself the “Rolls Royce of supplements”, and for good reason. With 28 years in the industry, the brand leads with transparency, quality, and an unapologetically bold voice. In this episode, David Polinchock sits down with Kendall McMullen to explore: - Why manufacturing transparency and supply chain control set Global Healing apart - How storytelling, authenticity, and “brand humanification” drive trust with Gen Z and beyond - The bold stance on cutting through “AI fluff” to deliver real substance - Leadership insights from a Gen Z marketing manager building empowered, cross-channel teams - Why being “unapologetically bold” beats playing it safe in today’s noisy wellness market