Rethink Retail

Skinny Mixes isn’t just about syrups, it’s about creating everyday moments that are simply sweeter. Melissa Minkow sits down with Tim Snyder, CEO of Skinny Mixes, to explore how the brand grew from a cult favorite into a social-forward powerhouse with over 100 flavors and a community of raving fans. Highlights include: - Why listening is Skinny Mixes’ secret sauce for loyalty and engagement - How fans drive recipe sharing, product discovery, and viral trends like #WaterTok - The role of DTC, retail partnerships, and the brand’s own app in reaching consumers - Limited-time flavors like apple crisp and nostalgic soda collections that keep fans coming back