Sportstechx - Startups & The Sports Tech Ecosystem

In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Peter Moore, Ex-Chief Executive Officer of Liverpool FC and Owner of Santa Barbara Sky FC.In this conversation, Peter Moore discusses the evolving relationship between gaming and sports, highlighting how video games have become a gateway to real sports fandom. He reflects on the changing perceptions of video games, the impact of e-sports, and the strategies employed by sports organizations to engage younger audiences. Moore also emphasizes the importance of balancing local fan engagement with global expansion, the infusion of capital in sports, and the unifying power of sports in today's divisive world.TakeawaysGaming has evolved from a niche to a mainstream culture.The intersection of gaming and sports is creating new fandoms.Saudi Arabia is pioneering an e-sports strategy.Video games are now respected as a legitimate form of entertainment.Sports organizations are learning from gaming's engagement strategies.