Digital Insights

As I said in the last lesson, if your team doesn't change how it works, nobody else will either. This shift is not easy. It means asking your people to take on a very different role from what they're used to.The transformation has four pillars:Providing consultative services across the organization without owning every deliverableCreating resources like design systems and user research that others can useEnforcing standards and compliance with UX best practiceEducating colleagues so they can apply UX principles in their own projectsIt's no surprise that some team members might push back with, "I didn't sign up for this." Many enjoy building interfaces and being hands-on. But this new approach solves many of the frustrations they already face.Why the Shift Benefits Your TeamWhen I talk to designers about this change, I highlight several benefits:Greater influence at a strategic levelWhen your team steps back from just making screens, they get a seat at the big table. Instead of being brought in after decisions