Real Trends: Real Trending

This week on RealTrending, Tracey Velt sits down with David Keener, the CEO of Premiere Group at Real Brokerage. Over the past 8 years, Premiere has expanded to over 27 states and almost 300 agents across the U.S.; they joined Real just eight months ago.  David talks about the innovative structure of the Premiere teamerage and the potential of ancillary services like mortgage and title. He also talks about using the firm’s status as a C corporation to maximize its shareholders and leveraging Real's API tools to enhance agent success. Here’s a glimpse of what you’ll learn: How Premiere Group’s member-owned model fosters high retention and collective success The strategic transition to a C corporation and its impact on agent involvement The role of technology and business intelligence in driving growth and efficiency The benefits of dual licensing and ancillary services for increased agent income Leadership principles that emphasize setting an example and fostering community