Paisa Vaisa

Get ready for a deep dive into India's booming sports tech landscape! In this exclusive Paisa Paisa episode, we're joined by Jatin Paranjape, Founder, and Ujwal Deole, Co-founder & COO of KheloMore, the trailblazers revolutionizing sports participation across the nation. Discover how KheloMore is building a true "super app" that connects players with venues, coaches, and a vibrant sports ecosystem. From the explosive growth of box cricket and the pickleball craze to expanding access for badminton, football, and even rugby, they break down their innovative business model, including marketplace commissions, venue operations, and their ambitious plans for proprietary facilities. Learn the secrets to their success, including strategic pivots during the pandemic, the surprising ROI in building sports infrastructure, and how they've achieved rapid customer acquisition through grassroots efforts and venue branding (including their "zero-CAC" automation venues!). Hear about their focus on key metrics like distinc