Real Trends: Real Trending

Rethinking brokerage strategy with Steve Murray

Informações:

Sinopsis

This week on RealTrending, Tracey Velt chats with Steve Murray, industry stalwart and senior advisor to RealTrends. Tracey and Steve had the opportunity to sit down in person at HousingWire’s The Gathering. Steve dives into the real estate’s most pressing issues, including the distraction of AI, Clear Cooperation, and the alarming number of inactive agents. He talks about why developing talent should be every broker’s priority, why it’s time to rethink the outdated brokerage model, and gives an introduction to Fiji, a new M&A tool designed to bring transparency and innovation to real estate dealmaking. Here’s a glimpse of what you’ll learn: AI is a fascinating tool that can enhance brokerage efficiency. Brokers need to focus on recruiting and developing talent. The real estate market may remain stagnant for years. Realtor associations face challenges with membership dynamics. Innovative tools are emerging for M&A and valuation. Brokers should consider a team-based model