Igor Kheifets List Building Lifestyle

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump’s media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. Whether you love or hate the guy, there’s a lot to learn, and Jack breaks it down with sharp insight and zero fluff.