Sales Reinvented

This week on the show, Marit Chervier de Ruiter brings her expertise in combining commercial structure with psychoanalytical principles to help businesses achieve long-lasting results in negotiation and sales. We dig into the critical differences between negotiation strategy and tactics, Marit shares game-changing tips for high-stakes negotiations, and how to cultivate stronger, more collaborative relationships with clients. She also shares her top dos and don'ts in negotiation and offers a real-world example of navigating a challenging deal with grace and success. Outline of This Episode [00:00] Build value step-by-step in negotiations to create stronger long-term relationships. [05:33] Know your audience, predict reactions, and stay agile. [06:48] Choose negotiation strategy based on relationship: competitive for one-off deals, collaborative for long-term relationships. [12:03] Be cautious about sharing too much information in negotiations to prevent the other party from using it against you. [10:13] Marit