Real Trends: Real Trending

Today on RealTrending, Tracey Velt sits down with Rory Golod, President of Growth and Communications at Compass, to discuss their lawsuit against Zillow and what Compass is doing to reshape the agent and consumer experience in real estate. Rory unpacks the motivations behind the lawsuit and also shares Compass’s three-pronged marketing strategy. He also talks about how agent feedback drives tech development across platforms like Compass One and their other AI integrations. Here’s a glimpse of what you’ll learn: Why Compass is taking a stand against Zillow’s marketing policies How pre-marketing creates demand and higher sale prices Compass’s agent-first tech development model Why consumer value is the key to brokerage profitability How AI is accelerating innovation and agent efficiency The secret to high agent adoption of brokerage tools Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rory Golod | LinkedIn Compass Real Estate Brooklee Han on the Compass lawsuit again