Dear Art Producer

As a one time rep and now art producer, Sonia has seen both sides of the conversation; tune in for her insights on websites, grabbing her attention, and a deep dive into the place women have in advertising today.   Key Takeaways [:30] Heather introduces Sonia Pandya from Mullenlowe in L.A. [1:50] Sonia talks about how she found her way from junior rep to where she is today and what she learned during her first internship. [4:10] After all this experience, what brought Sonia to the art production side of things? [6:40] Heather asks Sonia if her past experience has been an asset in her current job. [7:35] How does one go about grabbing Sonia’s attention? [9:28] What exactly is a well-designed website? Sonia and Heather nerd out! [11:50] Instagram is a good place for Sonia to hunt for new talent. She underscores the importance of Hashtags in the search process. [14:54] Heather asks what Sonia’s process is when she receives an estimate. They talk about agency policies and personal preferences when it comes to sha