Dear Art Producer

Honesty and open-mindedness are key. After 28 years of doing art production at FCB Global, The Designory, Suissa Miller, Saatchi and Saatchi, Team One, and now freelance, Lisa shares her perspective on the industry evolution and the keys to a well-oiled machine.   Key Takeaways [:30] Heather introduces Lisa Matthews and asks her guest to talk about who she is, where she is from and how she found her way into art production. [3:50] Lisa talks about some skills she gathered from previous experiences that still serve her today, as well as the importance of never presenting a problem without a solution. [7:09] Grabbing Lisa’s attention has always been a face-to-face affair, but if that’s not possible, find a uniquely personal way to get her to your website! [11:15] How should a photographer market to potential buyers? Lisa shares some actionable pointers. [13:14] Heather asks what Lisa needs to do to get a job approved once the estimates are in. And what does she do while the estimates are being prepared — any pr