Keen On

What does it really mean to be a “good woman”? For the controversial podcaster and writer Elise Loehnen, female goodness is a misery trap. And so reclaim their happiness, to make themselves whole, Loehnen says, women need to stop being good. The former goop executive and co-author of the upcoming Choosing Wholeness Over Goodness explains how the seven deadly sins reveal women's hidden conditioning, how the wellness industry became toxic, and why the Enneagram can help women embrace their full selves—including the darker, "unacceptable" parts they've been taught to suppress. five key takeaways 1. The "Good Woman" Performance is Exhausting Women are conditioned to suppress basic human instincts—never being tired, needing no praise, having compliant bodies, avoiding anger—which requires enormous energy and is driven by fear of social rejection.2. The Seven Deadly Sins Reveal Female Conditioning What society labels as "sins" (pride, envy, sloth, etc.) are actually normal human traits that