Real Trends: Real Trending

This week on RealTrending, Tracey Velt chats with Hoby Hanna, CEO of Howard Hanna Real Estate Services and Hanna Holdings. Hoby discusses the company’s culture-first M&A strategy, innovative consumer programs like the buy-borrow bundle, and how AI and data are shaping real estate. He also shares why collaboration matters and outlines his goal to reach 20% share in 20 major markets. Here’s a glimpse of what you’ll learn: Howard Hanna targets culturally aligned acquisitions to drive strategic growth and market expansion. The company prioritizes profitability and strong cash flow over rapid, unsustainable growth. Real estate agents remain central to every transaction, reinforcing the firm's agent-first philosophy. Howard Hanna is a full-service housing ecosystem, offering mortgage, title, and insurance services. Organizing data for AI integration is a core focus to enhance efficiency and decision-making. Innovation, including consumer programs like the buy borrow bundle and money-back guar