Sales Reinvented

Welcome back to the Sales Reinvented podcast! In this episode, I’m joined by globally recognized negotiation expert Mark Raffan, founder of Negotiations Ninja and author of "Nine Secrets to Win Deals and Influence Stakeholders." Mark is known for his straightforward, actionable insights that drive real results.    Our conversation unravels the often-misunderstood differences between negotiation strategy and tactics and explores how they can work together to produce winning outcomes in high-stakes deals. Mark shares his tried-and-tested techniques for planning, stakeholder mapping, and using both collaborative and competitive approaches. He also reveals his top negotiation dos and don’ts and provides a great real-world example of turning a stalled deal into a win through smart strategy and tactical moves.   To learn more about how to better prepare for complex negotiations and counter aggressive buyer tactics, tune into this episode—it’s packed with the kind of practical advice you won’t want to miss.   Outlin