Rethink Retail

What does it take to lead a legacy brand into the digital future? Flick Collingwood chats with Nuno Miller, Digital COO at N Brown Group, to explore the company’s bold transformation from mail-order giant to modern e-commerce player. Hear how N Brown is reshaping its culture, breaking down silos, and placing customer-centricity at the heart of its operations. ⏱ Timestamps: [00:00] N Brown’s legacy: From catalog to digital [02:30] Why transformation is more than just technology [05:45] OKRs, mission drives & cross-functional tribes [09:30] Breaking silos & building customer-first teams [13:30] The critical role of CEO sponsorship [17:30] Lessons learned: mindset shifts & cultural change [21:00] Nuno’s advice for leading successful digital transformations