Influencer Entrepreneurs With Jenny Melrose

Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your