Keen On

As one of the most illustrious rock stars of the sustainability movement, Tim Jackson suggests that we must “f**k the patriarchy” to get beyond capitalism. In his new book, The Care Economy, Jackson argues that our growth-obsessed capitalist economic system is fundamentally dysfunctional, prioritizing wealth accumulation over health and wellbeing. He advocates replacing GDP-focused metrics with care-based economics that emphasizes balance and restoration rather than endless expansion. Jackson critiques how Big Food and Big Pharma profit from making people sick then selling expensive treatments, creating a "false economy." Drawing a dotted line from Bobby Kennedy to RFK Jr., he sees health as the unifying political issue that will enable us to bridge traditional divides. five key takeaways 1. Redefine Prosperity as Health, Not Wealth True prosperity should be measured by health (physical, psychological, and community wellbeing) rather than GDP growth. Jackson argues that endless accumu