HALO Talks

Episode #550: Lessons from AFAA to Telefitness-Michael Pesta on Fitness Industry Innovation

Informações:

Sinopsis

Today, host Pete Moore sits down with Michael Pesta, a veteran in the HALO space whose career has bridged the fitness, entertainment, and tech industries. Michael shares his journey from his beginnings at AFAA—where he played a key role in pioneering fitness education and telemarketing globally—to an unexpected pivot into film and music production. Mike's story started in the mid-1980s, when, as a struggling actor, he agreed to help move boxes at an organization he hadn't heard of—never suspecting it would literally change his life. Michael quickly found himself drawn into the organization’s mission and over time, rose from a casual volunteer to become the director of membership.  Michael is now back in the HALO sector with an innovative focus on telefitness, aiming to bridge the longstanding gap between the fitness and healthcare industries. Pete and Michael discuss the evolution of fitness education, the changing landscape of personal training, the integration of technology, and Pesta's vision for a new era