Rethink Retail

In this episode of RETHINK Retail, host Andrew Bubsy speak to, Steve Hewitt, former CEO of Gymshark, breaks down the transformative years that helped Gymshark achieve unicorn status. Through a blend of people-first leadership and strategic clarity, Steve shares how the brand scaled without losing sight of its purpose. ⏱ Timestamps: [02:00] Why ego kills culture and humility builds momentum [06:00] People-first hiring: “No assholes, just aligned values” [11:10] Choosing investors who fit your culture [14:00] The “North Star” framework explained [17:00] Audience: Focused targeting and social-native growth [20:30] Values & standards: Why internal clarity matters most