Real Trends: Real Trending

This week on RealTrending, Tracey Velt chats with Tamir Poleg, CEO of The Real Brokerage, about how AI is rapidly changing the real estate game — if you don't build it, then someone else will. Tamir shares how Real is using AI to streamline operations, from an assistant answering thousands of questions per day to developing automatic broker reviews. He also discusses scaling without compromising culture, the evolving agent-client dynamic, and why brokerages must refocus on consumers. Here’s a glimpse of what you’ll learn: Real is both a technology and a real estate company. AI enhances operational efficiency and client service. A strong company culture attracts like-minded agents. Leadership will always involve taking responsibility for failures. Automation can replace many tasks traditionally done by agents. AI will play a significant role in decision-making for real estate transactions. Related to this episode: The Real Brokerage Tamir Poleg - The Real Brokerage Inc | LinkedIn