Rethink Retail

What does it take to launch a clean beauty brand and lead with purpose through every challenge? For Lynn Powers, it started with a bold career pivot and a vision for healthier hair—and a healthier planet. On this episode of the RETHINK Retail Podcast, retail expert Bryan Amaral chats with Lynn Power, CEO and Co-founder of Masami, about her journey from corporate advertising to clean beauty entrepreneurship. From creating a high-performing, sustainable product line to building a brand that prioritizes integrity, Lynn shares what it means to stay mission-driven in a rapidly evolving industry.