Albuquerque Business Podcast

Too often, leaders fall into the trap of confusing motion with progress—especially in marketing. Jason Rigby challenges listeners to stop treating marketing as a checklist and start leading it as a strategic system. Drawing on his experience as a CMO and entrepreneur, Jason frames inconsistent branding, scattered campaigns, and poor lead quality not as marketing problems—but as leadership gaps. This episode offers a reflective yet practical roadmap for leaders ready to build unity across their marketing efforts. Jason explores the psychology of brand consistency, the importance of defining a clear vision, and the leadership habits that bring coherence to chaos. Learn how to reverse engineer your customer journey, enforce brand guidelines, and create a frictionless path for engagement. If you're tired of wasting time and money on disjointed efforts, this is your call to self-aware action. Keywords: emotional intelligence, leadership strategy, marketing ROI, brand consistency, servant leadership Timestamps 0