HALO Talks

A LOT has happened since Crunch's early days!  Humble Beginnings & Early Growth: Crunch started in 1989 with Doug Levine, Roger Harvey (Crunch's first COO), and a powerhouse team, quickly making waves in the highly competitive NYC fitness scene. Big Deals & Bumpy Roads: Bally Total Fitness bought Crunch in 2001 for $90 million, but soon faced challenges. A few years later, Angelo Gordon (with Pete Moore himself on the deal side) acquired the company for half that price—$45 million. Growing Pains: Membership dropped from 92,000 to 72,000, forcing Crunch into bankruptcy in 2009. This time was all about resetting, restructuring, and prepping for the future. A Decade of Determination: Crunch worked hard to dial in their business model, launching a successful franchise program and slowly but steadily building momentum. Skyrocketing Success: By 2019, TPG Growth snagged Crunch to accelerate its franchising efforts, which paid off. Fast-forward to today: Leonard Green has acquired Crunch for a stunning $