Dear Art Producer

In this episode of Dear Art Producer, host Heather Elder is joined by freelance senior producer Jessica Ola. The conversation covers Jessica's extensive experience in production, her passion for art, and her insights on the ever-evolving nature of the industry. They discuss the importance of being multifaceted in today's market, the impact of AI and CGI in creative roles, and the value of treatments and creative calls in the bidding process. Jessica shares her thoughts on current trends, especially in automotive photography, and stresses the need for artists to stay culturally relevant and inspired. The episode concludes with personal reflections and aspirations in the realm of production, making it a must-listen for anyone interested in art production and the dynamic changes within the industry.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates,