Real Trends: Real Trending

This week on RealTrending, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPT’s studio in Orlando. Robert talks about LPT’s journey from a simple marketing tool to a top brokerage in just a couple of years. He also discusses agent empowerment through dual brokerage models, LPT’s upcoming initiatives, and growth plans. Here’s a glimpse of what you’ll learn: LPT’s transition from a marketing tool to a brokerage was driven by a desire to support agents. Self-funding allows for greater control and prioritization of agents' needs. The brokerage model should empower local agents to make decisions about mortgage and title services. Navigating industry challenges requires a commitment to agent choice and autonomy. Understanding and balancing both business logic and technology for successful software development. LPT’s growth strategies include expanding training programs and launching a luxury brand. Related to this episode: LPT Realty | RealTrends Verified LPT Realt