Schofield Chiropractic Training Podcast

In this episode, Dr. FJ is joined by Susan Schofield to dive deep into the heart of a thriving chiropractic practice: referrals, reactivations, and relationships. Together, they unpack how long-term success depends not just on getting new patients—but on caring for the people already in your orbit. Here’s what you’ll learn: How to build a relationship-based practice that keeps patients loyal and coming back—without losing your authenticity. How to treat reactivations like gold, with the right protocols to re-engage long-lost patients the right way. What to track (and why it matters) to pinpoint breakdowns and grow referrals and reactivations consistently. Simple, proven tools—from $7 Friends & Family specials to birthday postcards—that make a big impact with little effort. “You can be the most expensive and still be the most relationship-focused. One has nothing to do with the other.” – Dr. FJ Challenge for the Month: