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Winning with Partner Advisory Councils In this episode, Mary Catherine Wilson, CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner collaboration, partner enablement, and business growth. Drawing from her experience leading partner programs at Accenture, Dell, and Future Tech, she shares strategies for structuring councils, engaging partners effectively, and implementing feedback-driven improvements. The discussion covers how AI transforms partner engagement, best practices for balancing vendor and partner priorities, and the principles of simplicity, predictability, and profitability in partnerships. Whether launching a new council or optimizing an existing one, this episode provides a blueprint for success in the evolving partner ecosystem. Related Guidebook Winning with Partner Advisory Councils: Best Practices for Partner Engagement & Growth Unlock the