Drive Your Channel Productivity Globally

Partner Ecosystem Playbook: Build, Scale, Succeed Discover How Apollo.io Built & Scaled Its Ecosystem. In this episode of ZINFI’s partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima, Head of Partnerships at Apollo.io, about how she built a global partner ecosystem from scratch. Jennifer shares her unique journey from launching her partnerships career in Dubai to leading high-impact partnership initiatives in the U.S. With practical insights into defining ideal partner profiles, streamlining onboarding, activating partners, and leveraging PRM software, this is a tactical masterclass for anyone in B2B SaaS. Whether you're just beginning to build your partner programs or looking to scale globally, this conversation will give you a step-by-step framework to grow your ecosystem effectively and efficiently. Listen now to learn how to operationalize your partner strategy with PRM software. Video Podcast: Partner Ecosystem Playbook