Inner Sircle

On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New PlatformsFirst step: Download the app, create an account, and explore its functionality.Understanding a platform is different from committing to creating and maintaining content.Two Approaches to Adopting a Channel[1] Reactive Method (Not Ideal)Many social media managers feel pressured to adopt new platforms due to external influences.Common scenario: A company executive reads about a new platform and asks why the brand isn’t on it.Leads to rushed decisions without a strategy.Simply having a presence on a platform is not a valid goal.Constantly chasing new platforms can lead to:BurnoutReduced content qualityMental health concerns[2] Strategic Method (Recommended Approach)Creating an account should be the last step, not the first.Strategic adoption aligns with:Organizational goalsAudience needsAvailable resourcesKey Questions to Consider Before Adopting a New PlatformUnderstand Your Goals –