Marketing School | Digital Marketing | Online Marketing

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Hire Developers as Marketers [00:35] Neil think developers are really good at understanding data and making changes. [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others. [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else. [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done. [01:36] The CTO didn’t know marketing, but learned as he went. [01:52] Engineers/Developers are self-motivated. [02:27] What Neil loves, is that they believe in the “quick and dirty” approach. [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue