Marketing School | Digital Marketing | Online Marketing

In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You [00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads. [00:56] Even if you do it wrong, you will get more engagement. [01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement. [01:41] Create more than one type of engagement. [02:27] Offer a giveaway that encourages referrals in order to participate. [03:01] Video is the content that currently drives the most engagement. [03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own. [03:36] Ultimately, the person who called them out was right. [03:52] If you see people asking industry-related questions on s