Marketing School | Digital Marketing | Online Marketing

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere. [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool. [01:04] When it comes to software, you want to give away something everyone wants. [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic. [01:43] You can even apply this to physical products. [02:10] “Marketing is a race to the bottom.” -Neil [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software. [02:50] Russell Brunson offered a free book for which you only had to pay shipping. [03:15] Ou