Marketing School | Digital Marketing | Online Marketing

In episode #606, Eric and Neil discuss how you can outrank your competitors simply by copying them. Tune in to hear how and what you should be copying. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Outrank Your Competitors by Copying [00:53] Single Grain went from 4000 visitors/month to 100,000 visitors/month by copying great ideas from his competitors. [01:20] Take the best techniques, posts, podcasts and spin it to make it more useful. [01:36] Dr. Axe is a website that crushed the competition. [01:58] Dr. Axe checked which of their competitors’ URLS were getting the most traffic, had the fewest backlinks, and then wrote better versions of those pages. [02:57] This got them to 20 Million visitors per month. [03:34] AHREFS is one of Eric and Neil’s favorite tools. It can do a content gap analysis, which will help you see where others are failing. Fill in that gap! [04:25] Neil wrote The Beginners’ Guide to Online Marketing. It cost him around $20,000 or $30,000. [04:51] It was a combinat