Marketing School | Digital Marketing | Online Marketing

In episode #609, Eric and Neil discuss whether you really need more backlinks to outrank your competition. Tune in to hear what you can do to improve your ranking. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do You Really Need More Backlinks to Outrank Your Competition? [00:34] Eric doesn’t think you need more backlinks. [00:54] Sometimes, a wikipedia post will rank higher than others because they have domain authority. [01:15] However, Eric and Neil don’t even check their domain authority anymore. [01:21] When you’re starting off, this is something you need to check, but once you are more established, it doesn’t matter. [01:41] Neither Eric or Neil even knows how many backlinks they have. [02:15] To win business, Eric’s company will show companies how many backlinks they have as compared to their competitors. [02:30] Once you’ve been working with a customer for a year or two, you produce good content, build natural links, create videos, create podcasts, and you no longer check on backlinks. [