Marketing School | Digital Marketing | Online Marketing

In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketing Channels Have The Best ROI [00:35] Content marketing is one of the best options for good ROI. [00:40] On the other hand, Neil thinks using paid ads are the best. [01:06] You have to think of scalability and return on investment. [01:30] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100. [01:40] If you combine those two channels, you could have a “monster” business. [02:00] One channel could work better than the other depending on the business. [02:25] A woman Neil met at a conference gets all her business through Facebook ads. [02:50] Another company grew solely off of social media paid ads, which proves this is a popular and successful method. [03:15] If you layer paid ads with content market