Marketing School | Digital Marketing | Online Marketing

In episode #618, Eric and Neil discuss why Ivy League graduates aren’t always the best marketers. Tune in to hear why you shouldn’t hire a Harvard grad. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn't Hire Harvard Graduates [00:35] People who come from Ivy League schools are smart and they are not saying not to hire them. [01:20] What you need to do, is hire people based on how creative they are and their past work. [01:38] If a candidate can turn a dud into a stud, they can probably do great work for you. [01:55] People who go to good schools are good at following instructions. When it comes to getting creative and thinking outside the box, they may not be able to do that. [02:40] When Eric was 22, there was a Harvard grad who was in the same position as Eric. The Harvard grad appeared to have no chutzpah and would come in and only do what he was told. This motivated Eric to work hard and be creative. [03:25] Affiliate marketers are the most creative, because they don’t operate ba