Marketing School | Digital Marketing | Online Marketing

In episode #511, Eric and Neil discuss how it's possible to turn a failing company around. Tune in to hear their advice for turning shit into sugar. Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Turn Shit into Sugar [00:32] Before Eric worked for Single Grain, they were an SEO agency. When Google made adjustments, Single Grain turned to shit, because what they were doing no longer worked. [01:00] When Eric took over, the balance was negative. [01:31] In the first year, his podcast was only getting nine downloads per day, but he kept going because he knew something great was beginning to happen. [01:49] He knew he would make things happen if he stuck to his goals. [02:04] Eric was afraid to lay people off, but when things are shitty, you have to make quick decisions in order to turn things around. [02:22] Getting help from his peers was extremely helpful. [02:39] Neil has learned that anytime you think you can turn shit into sugar, it doesn’t happen overnight. [03:02] Analyze your busines